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parmilla
gnanasekaran.

Desk Computer Screens

Based in New York City, I’m a VP of Design with 20+ years of experience crafting intuitive, elegant experiences across fintech, gaming, mobile, and web platforms. I’m passionate about blending aesthetics with usability to create thoughtful, human-centered products that simplify complexity and inspire engagement.

Outside of design, I channel my creativity through cooking and baking, finding joy in creating experiences that bring people together and delight the senses.

PROFESSIONAL

TOOLS & SOFTWARE 
  • Figma

  • Adobe CC (Ai, Ps, Id, Xd)

  • Adobe Acrobat Pro

  • Google Analytics, Mixpanel

  • Tableau, Dovetail, Maze

  • JIRA, Slack

  • MS Office, Keynote

  • AI: ChatGPT, Gemini, Claude, Copilot

PROFESSIONAL 

experience

PRESENT

iCapital Network

VP Product Design
 
  • Lead Product Experience Design for Global Structured Investments and cross-product platforms, drivingUX improvements across $176.3B in assets and shaping the iCapital operating system.

  • Designed advisor-centric experiences that simplify access to private market investments; partneredcross-functionally to align UX with business goals and increase platform adoption.

2016 - 2021

ZYNGA INC.
NEW YORK CITY

Design Director UI/UX

 

  • Led UX /UI for Crosswords With Friends (top-10 App Store game), driving engagement and retention through intuitive gameplay and seamless flows.
     

  • Mentored a cross-functional design team and established UX/UI guidelines; secured App Store and Google Play home-screen features plus Today Show and PEOPLE magazine spotlights.

PUZZLESOCIAL INC., NEW YORK

Design Director UI/UX

 

  • Built and led the creative department from the ground up; drove UI /UX for Daily Celebrity Crossword
 (world's #1 daily crossword) to 1.5M+ MAUs and $1M+/month revenue at peak.
     

  • Played a key role in the Zynga acquisition (July 2016) by enhancing game design, retention, and monetization.

2011 - 2016

EARLIER EXPERIENCE

2009 - 2011 Sr. Graphic Designer, BraveNewMedia, Minnesota

 

2008 - 2009 Sr. Graphic Designer, Marcom Group, California

2004 - 2007 Sr. Graphic Designer, The News Straits Times Press, Malaysi


2000 - 2004 Graphic Designer, Planet Films, Malaysia

EXPERIENCEO
Graphics
CONTACT
Looking forward to hearing from you! 


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© 2026 PARMILLA GNANASEKARAN 

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