parmilla
gnanasekaran.
As a Director of Experience Design located in vibrant New York City, I specialize in setting trends and bringing to life the visionary UX/UI designs that shape the landscapes of fintech, gaming, mobile, and web platforms. With a keen eye for aesthetics and functionality, I craft stunning and intuitively navigable interfaces that captivate users. Beyond the realm of design and my mastery of Photoshop, I find solace and joy in the culinary arts. When I'm not immersed in pixels and prototypes, you'll often discover me in my kitchen, passionately preparing and baking delectable dishes to not only delight the palate but also to nurture the spirit.
PROFESSIONAL
SOFTWARE & TOOLS
• macintosh & windows
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• social media
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• webflow
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• twitter, facebook, youtube
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• basic wordpress
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• adobe creative suite
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• Figma
• microsoft office & iWork
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• powerpoint
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• keynote
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• sketch
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• JIRA
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• slack
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• mixpanel
experiences
PRESENT
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iCapital Network
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VP of Experience Design
The platform UX/UI simplifies the complexity of the modern investment landscape. The tools make it easier to navigate and manage a wider range of products.
We help financial advisors build the portfolio of tomorrow by giving them access to more investment opportunities. The SIMON platform offers a marketplace for risk-managed and alternative solutions, including structured investments, annuities, alternatives, and digital assets. With education and analytics breaking down the complexity inherent in these products, and a centralized workflow for lifecycle management, financial advisors can learn, transact, and manage client portfolios with confidence. iCapital acquired SIMON in 2022.
2016 - 2021
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ZYNGA INC.
NEW YORK CITY
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Design Director UI/UX
Designed "Crosswords With Friends" a top 10 game in the app store. I led and inspired the creative team in creating social games, apps while establish the style, implement vision of the products. I provided design solutions to solve user needs and business challenges through UI, UX research, interaction design, visual design, and prototyping. The game was featured on both App Store and Google Play home screens. The game debuted on NBC’s Today Show on the Kathie Lee & Hoda Segment, partnering with PEOPLE magazine. I regularly worked amongst multiple functional teams including product content management, software engineers, designers, sales, and product marketing
2011 - 2016
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PUZZLESOCIAL INC.
NEW YORK CITY
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Creative & Design Director UI/UX
Led the company’s creative department since its inception in developing high-quality work for social games, and CRM graphic, apps and ads units since inception in 2011. I was responsible for the UI/UX on the world’s #1 daily crossword puzzle with 4+ million players, Daily Celebrity Crossword as featured on CBS This Morning, Wall Street Journal, Yahoo and more. Daily Celebrity Crossword reached 1.5M+ monthly users, and generated over $1M per month in revenue at its peak. Zynga acquired PuzzleSocial in 2016
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BRAVE NEW MEDIA
MINNESOTA
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Senior Graphic Designer
Designed high-quality user interfaces and visual designs – from concept to launch on web, print and social.
2009 - 2011
2008 - 2009
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THE MARCOM GROUP
CALIFORNIA
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Senior Graphic Designer
Produced, designed and built creative concepts and provided creative solutions for clients;
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THE NEW STRAITS TIMES PRESS, MALAYSIA
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Senior Graphic Designer​
Designed layouts for A1, A2, Fashion, Life & Style, Sports, Entertainment, News and Media;
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Designed a coffee table history book for Malaysia in conjuction of 50 years of Independence
called Road to Nationhood;
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Designed a 2007 World Water supplement;
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Designed a book for children called NESTLE KOKO KRUNCH;
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Designed a supplement, Road Towards Nationhood (TNB) for national day;
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Designed a Year Ender for The News Straits Times Press called Totall Recall;
2004 - 2007
2003 - 2004
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PLANET FILMS, MALAYSIA
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Graphic Designer / Asst. Production Manager​
Worked with the creative team and Canadian film director IClaudius for KLCC Binjai Video
(client: Leo Burnett)
Designed the art work for Australian film director, Ken Lambert and Australian film producer, James Schultz of Film Construction Sydney Australia on SONY Vanishing & Squashed 2 x 30 sec
TVC's in Malaysia
CONTACT
Looking forward to hearing from you!

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