parmilla
gnanasekaran.
Based in New York City, I’m a VP of Design with 20+ years of experience crafting intuitive, elegant experiences across fintech, gaming, mobile, and web platforms. I’m passionate about blending aesthetics with usability to create thoughtful, human-centered products that simplify complexity and inspire engagement.
Outside of design, I channel my creativity through cooking and baking, finding joy in creating experiences that bring people together and delight the senses.
PROFESSIONAL
TOOLS & SOFTWARE
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Figma
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Adobe CC (Ai, Ps, Id, Xd)
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Adobe Acrobat Pro
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Google Analytics, Mixpanel
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Tableau, Dovetail, Maze
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JIRA, Slack
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MS Office, Keynote
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AI: ChatGPT, Gemini, Claude, Copilot
experience
PRESENT
iCapital Network
VP Product Design
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Lead Product Experience Design for Global Structured Investments and cross-product platforms, drivingUX improvements across $176.3B in assets and shaping the iCapital operating system.
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Designed advisor-centric experiences that simplify access to private market investments; partneredcross-functionally to align UX with business goals and increase platform adoption.
2016 - 2021
ZYNGA INC.
NEW YORK CITY
Design Director UI/UX
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Led UX /UI for Crosswords With Friends (top-10 App Store game), driving engagement and retention through intuitive gameplay and seamless flows.
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Mentored a cross-functional design team and established UX/UI guidelines; secured App Store and Google Play home-screen features plus Today Show and PEOPLE magazine spotlights.
PUZZLESOCIAL INC., NEW YORK
Design Director UI/UX
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Built and led the creative department from the ground up; drove UI /UX for Daily Celebrity Crossword (world's #1 daily crossword) to 1.5M+ MAUs and $1M+/month revenue at peak.
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Played a key role in the Zynga acquisition (July 2016) by enhancing game design, retention, and monetization.
2011 - 2016
EARLIER EXPERIENCE
2009 - 2011 Sr. Graphic Designer, BraveNewMedia, Minnesota
2008 - 2009 Sr. Graphic Designer, Marcom Group, California
2004 - 2007 Sr. Graphic Designer, The News Straits Times Press, Malaysi
2000 - 2004 Graphic Designer, Planet Films, Malaysia
CONTACT
Looking forward to hearing from you!